Many researchers do not know where to start what topic to select and what should be the problem to explore.
This article is essential for all those research students who feel difficulty to find out the topic in the particular domain. No matter you are the student of HR, marketing, finance or any other particular subject the best way is to open your mind in the particular are of research. Like for example if you want to study in the culture’s dimension, the best part is to dig outs it further aspects.
One must keep in the mind that one has to enter in the cycle which is explained in the research part. The gap in the old research will give you the problem to be explored further.
The following picture will show you the sub dimensions of in which one can select the topic of interest and can start reading articles about related topic so to find out where is the lack and which area is to be explored further.
Let suppose you have breaken down your domain of culture into following aspects and have start studying about communication in the culture’s prospective. You may identify that with changing culture the interaction between the parents and child have been change and that have aroused the problem for the parents to keep a hold on children specially teen agers. What aspects should be taken to reduce this gap and how communication will play a role in covering the distances that have been created in culture due to x and y reasons.
Similarly, the students of marketing know that the domain they have selected is marketing now they can break it in several dimensions like:
- Brand
- Advertisement.
- Consumer behavior
- Media
- Public relation
- Service
- Direct marketing
- Tele marketing etc
Let’s suppose one have selected the topic related to direct marketing now he/she must try to break out the aspects of direct marketing as for example:
Direct marketing:
From here one can choose that particular topic of interest and tries to find out in which area he can work that will be beneficial for marketers and professionals.
Let’s suppose the desired area of interest by a particular student is online marketing which is becoming very crucial for the marketers to focus with the advancement of internet country wide. The research student can explore the problem here as, the increase demand of online products for saving time and to become more trendy has been seen in Pakistan. Then this will give rise to a new topic to be studied which can be named as: “the impact of online marketing on consumers buying decision.”
I hope this article will be helpful for the new researchers to find out the particular topic for the research.
